advertising > Customer IQ

Challenges and opportunities for cinema advertising

February 16, 2021 by C-IQ

Objectives Examine the outlook for cinema advertising in the context of the wider advertising market Identify new opportunities for the cinema medium Understand the performance of the [client] offer against agency/client needs and expectations Sample Media planners and buyers Cinema advertising clients Location UK Method Individual depth interviews with online pre-screening survey Face to face … Read more

Marcoms development – proposition and creative testing

February 16, 2021February 16, 2021 by C-IQ

Objectives To understand more about the potential audience for [client] by creating a set of segments with full profiling including needs and motivations To test potential brand propositions and creative routes in order to understand the pros and cons of each, the response to creative and propensity to engage key consumer segments Sample UK consumers … Read more