Guiding the mainstream to a sustainable lifestyle

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What will this report cover?

There can be little doubt that we need to engage mainstream audiences in the subject of sustainability in order to achieve the ambition to reduce global warming.

Research from a variety of sources shows that only a small % of the population are really active and engaged by sustainability.


A majority of UK adults (65%) agree that I find it difficult to know what the right thing to do is regarding living sustainably”, with a similar proportion (64%) agreeing that “I find it difficult to get the right advice on how to live more sustainably”. 75% agree with one or both of these statements.

How can research help us to better understand how to guide the mainstream to a more sustainable lifestyle?

What are the key hooks which can be used to influence behaviour?

We’d like to find out!

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