Customer insight for startup success
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… Like just about anything in life, a research project has the potential to be a roaring success or a complete failure. A good set of research objectives can be the difference. Read time: 2.5 minutes tl;dr: Objectives will help you … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… This week’s email looks at how you can ensure you find the best research supplier for your startup. Read time: 2 minutes tl;dr: You should be looking for obvious cues like relevant experience, senior involvement and pricing. But to really … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… In today’s email, we’re looking at the idea of timing in startups. Read time: 3.5 minutes tl;dr: Timing is fundamental to success, you need to have a great response to the question Why now? and there are clear ways to … Read more
Enjoying this content? Sign up to receive it in your inbox each week via our Contact page… One of the most common problems faced when running research projects is getting hold of people (ahem, the right people) to participate. And without people – referred to here throughout as participants – your research isn’t going to go all … Read more
