4. Take note of emotional reviews.
No Time To Die is likely to be a big hit – not least because we’ve been waiting 18 months longer to see it.
But will it surpass the $1,108,569,499 income of Skyfall?
One way to find out is to look at the level of emotion in the reviews it receives.
A study featured in the BPS Digest suggests that the level of emotion in movie reviews is a better predictor of success (in terms of $s) than star-ratings.