#002: 5 Things



Customer-IQ’s 5 Things #002

New-look email & renewed commitment to a regular dose of insight and valuable content.

Useful stuff.

Hi *|FNAME|*,

Some useful things to share this month. We’re nicknaming this the ‘utility issue’ because it’s chock-full of usefulness.

Hope you agree.

As ever, we’d welcome any feedback to improve, click here to drop us a line.

5 Things.

1. Our top 20 free insight tools.

We are just putting the finishing touches to this resource – hit reply to secure your copy and we’ll share with you (once finished).

It’s a collection of tools, apps and alike that we regularly use. Some you’ll know, others you won’t but all offer real value, for free.

Yes please!
A slide about quality of feedback

2. The Hyper Island Toolbox.

This is simply really, really useful.

Hyper Island have put together a whole host of resources you can lean on to engage your team, encourage innovation, implement personal development and more.

Given we’re all still on zoom calls, I hope this helps liven them up a little.

Take me to Hyper Island
Ad attention data presented in a graph

3. A free book.

Winner of BBH’s World Cup of advertising books, I have only recently discovered The Choice Factory by Richard Shotton.

It is brilliant.

It is a) really interesting and inspiring from a professional point of view and b) really well written which stands it apart from most business books that are a bit repetitive and a bit repetitive (and repeat a lot).

Much as we’d would love to send you all a copy, if everyone on the mailing list wanted one that would cost more than £20. So let’s have a competition!

Free copy to the first two people who reply to this email and correctly answer the following question…

Which book did The Choice Factory beat to #2 place in the World Cup of advertising books 2018?

Email your answer
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4. A newsletter that makes you feel more cleverer.

Exponential View is the email newsletter put together by Azeem Azhar and is a highly cerebral look at everything from technology, climate change, social media, algorithms, finance and much more.

Worth having access to if only for the ‘Short Morsels’ section which you can drop into meetings to look really smart.

Check it out
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5. A repository of challenger brands.

The Challenger Project has been put together by strategic consultancy eatbigfish, who specialise in working with disruptive challengers.

They’ve put together a list of 2021’s brands to watch (click the button or image) from a wide range of sectors. If you’re interested in who’s on the up this year then definitely worth a read.

See 2021’s brands to watch

From the blog.

A selection of blog posts from Customer IQ

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