3. A free book.
Winner of BBH’s World Cup of advertising books, I have only recently discovered The Choice Factory by Richard Shotton.
It is brilliant.
It is a) really interesting and inspiring from a professional point of view and b) really well written which stands it apart from most business books that are a bit repetitive and a bit repetitive (and repeat a lot).
Much as we’d would love to send you all a copy, if everyone on the mailing list wanted one that would cost more than £20. So let’s have a competition!
Free copy to the first two people who reply to this email and correctly answer the following question…
Which book did The Choice Factory beat to #2 place in the World Cup of advertising books 2018?