#001: 5 Things

 

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Customer-IQ’s 5 Things #001

New-look email & renewed commitment to a regular dose of insight and valuable content.

Welcome.

Hi *|FNAME|*,

I hope this email finds you well, safe and healthy. Following our recent re-brand from Profundo to Customer-IQ, we have a new-look email (ok, not much has changed – new logo, font, colours).

What has changed is a renewed commitment to delivering a regular email with consistent, valuable content. We’re calling it ‘5 Things’.

We’d welcome any feedback to improve, click here to drop us a line.

5 Things.

A slide about quality of feedback

1. The quality of feedback.

Gideon recently talked to a group of progressive business owners about customer-centricity. One of the slides talked about ‘good feedback’. Good in the sense of it being useful as opposed to being positive.

Are you collecting feedback? Are you collecting good quality feedback? If you’d like to receive a copy of the talk or invite Gideon to present to your team then click the button below.

Get in touch

2. The true cost of ‘ad attention’.

The subject of a recent WARC article, some really interesting data and research by Lumen, Ebiquity and TVision which calculates the cost per 000 of ‘ad attention’ based on the relative levels of attention across TV and online.

If you’re currently buying advertising then you should give this a read.

Read more
Ad attention data presented in a graph
A photo of a soldier

3. The battle of brand vs performance.

Performance marketing vs brand marketing. Wherever you sit on this debate, it’s true to say there seems to be an awful lot of attention put on performance marketing lately.

Interesting to hear that Airbnb have recently announced they’re to slash their marketing budgets and place more emphasis on brand activity.

Will others follow? More details in Campaign.

Read more

4. Gaming proven to improve well-being.

Of course, something all gamers already knew.

New research by Oxford Uni suggests time spent playing video games is good for your well-being.

Read more
A photo of an engaged gamer

5. The influence of the influencers.

Reported by The Drum, some research by media agency UM suggests that only 4% of us believe information shared by influencers. This is half the 8% who generally believe what they see on social media is true.

Interesting but beware of believing what you read and that this is based on claimed data – what subliminal influence the influencers have is perhaps another story.

Read more

From the blog.

A selection of blog posts from Customer IQ

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