Size matters, right?

How big should my sample size be? That excruciating inadequacy. The feeling you don’t quite have enough to satisfy. Of course, the good thing about sample is you can always increase the size with a little extra budget. But is it really necessary? One common question I am asked by clients is “how big should … Read more

Where do marketers network online?

As well as giving us a crisis of global proportions, coronavirus has actually gifted us a number of things (plug alert: read more about that here). An obvious one is a shift towards flexible working patterns. Remote video meetings have been an incredible tool (yes, I know we’re all a little Zoomed-out), not least because … Read more